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    <loc>https://stephaniedamgaard.com/blog/saas-brands-i-love</loc>
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    <loc>https://stephaniedamgaard.com/about</loc>
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    <lastmod>2026-04-16</lastmod>
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      <image:title>About - I’m a customer-focused communicator with 10+ years of experience across tech, non-profit, food and beverage, and consulting. I’ve built marketing programs from the ground up, shaping strategy, writing clear and compelling content, and working with vendor teams to execute efficiently. In recent years, I’ve worked closely with founders and executive leaders to clarify their message, elevate their brand, and build marketing systems that grow with the business. I’m at my best bringing high-level vision to life through thoughtful execution, whether directing a rebrand, launching a new product, or rolling out a campaign that connects. I care about good design, strong writing, smart strategy, and thoughtful collaboration. Outside of work, I’m an avid reader, knitter, yogi, and novice potter and weight lifter. I spent time living in Seoul, Tokyo, the central coast of California, and several Canadian cities before settling in Toronto.</image:title>
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    <loc>https://stephaniedamgaard.com/portfolio</loc>
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    <lastmod>2026-04-15</lastmod>
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    <loc>https://stephaniedamgaard.com/portfolio/film-screening-partnership</loc>
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    <lastmod>2025-06-26</lastmod>
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      <image:title>Portfolio - Film Screening Partnership - Film Screening Partnership</image:title>
      <image:caption>2016 - As a freelance publicist for Films We Like’s re-release of Tampopo (a classic Japanese film about ramen) at the TIFF Bell Lightbox, I was tasked with generating media coverage and excitement around the film’s screenings. I secured a partnership with locally-loved ramen joint Kinton Ramen, who advertised the film screenings in their establishments and provided a coupon for 1 free order of gyoza to every film attendee. After the screenings, Kinton Ramen’s Queen Street location was abuzz with happy filmgoers, and the film’s run was renewed for several additional weeks due to popular demand.</image:caption>
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  <url>
    <loc>https://stephaniedamgaard.com/portfolio/new-customer-journey</loc>
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    <priority>0.5</priority>
    <lastmod>2025-06-26</lastmod>
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      <image:title>Portfolio - New Customer Email Journey - New Customer Email Journey</image:title>
      <image:caption>2023 - I developed and launched an automated email onboarding journey to help new customers through the delightful experience of getting their groceries delivered from Mama Earth. The journey is designed to foster a connection to the brand while educating customers on practical details and key product offerings over the course of their first month. One of the most successfully converting emails upsells new customers into the core offering: curated produce boxes.</image:caption>
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  <url>
    <loc>https://stephaniedamgaard.com/portfolio/the-walrus</loc>
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    <priority>0.5</priority>
    <lastmod>2023-08-04</lastmod>
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      <image:title>Portfolio - The Walrus Poetry Prize - The Walrus Poetry Prize</image:title>
      <image:caption>2014 - For two years, I managed all funding, logistics, and communications for the Walrus Poetry Prize, a prestigious cash and publication award given to a Canadian poet each year. I liaised with the prize's funder, the magazine’s poetry editor, prize judges, contest participants, the contest winner, and media. I also wrote all of the associated marketing materials, including the press release.</image:caption>
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  <url>
    <loc>https://stephaniedamgaard.com/portfolio/business-book</loc>
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    <priority>0.5</priority>
    <lastmod>2023-08-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60817145b782341694b1dcd9/1632162301474-DONJXNQWE2YWA3J9ZSV1/the-authenticity-principle</image:loc>
      <image:title>Portfolio - Business Book Publication - Business Book Publication</image:title>
      <image:caption>2017 - I worked alongside the Founder &amp; President of DEI firm Bhasin Consulting Inc. in editing, publishing, and marketing her self-published first book, The Authenticity Principle. An instant Amazon Bestseller in its category, the book sold thousands of copies in its first year with a focus on business audiences. The audiobook rights were later acquired by Penguin Random House, who went on to publish both the audiobook of The Authenticity Principle, and Ritu’s second book in 2023. In addition to project management, I wrote all associated marketing materials for the book.</image:caption>
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  <url>
    <loc>https://stephaniedamgaard.com/portfolio/tech-content-hub</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60817145b782341694b1dcd9/b9a6c470-9e8b-4db5-b292-fe60f5514254/tech-content-hub</image:loc>
      <image:title>Portfolio - Tech Content Hub - Tech Content Hub</image:title>
      <image:caption>2021 - I led Lane Four’s company rebrand with the goal of raising our SaaS product’s profile. The brand’s core concept was “creating Revenue Heroes”— empowering our customers to get noticed at work by making a dramatic impact on revenue at their companies. To support educating our Revenue Heroes, we launched The Revenue Hero’s Toolbox. This hub of high-quality content for sales ops and revenue ops professionals brings together numerous valuable resources that my collaborators and I created, including on-demand webinars, articles, downloadable resources, and more. Lane Four’s SaaS product (Lane Four Highroad) was acquired by its biggest competitor, LeanData, in 2022.</image:caption>
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  <url>
    <loc>https://stephaniedamgaard.com/portfolio/abs-whitepaper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-04</lastmod>
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      <image:title>Portfolio - Account-Based Sales Whitepaper - Account-Based Sales Whitepaper</image:title>
      <image:caption>2019 - I created a whitepaper called Data Management for Account-Based Sales in collaboration with Lane Four’s team of technical experts. The paper supported our inbound efforts by helping us collect leads, and later supported our sales team in educating customers on common use cases for our product while showcasing our expertise.</image:caption>
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