Tech Content Hub
2021 - I led Lane Four’s company rebrand with the goal of raising our SaaS product’s profile.
The brand’s core concept was “creating Revenue Heroes”— empowering our customers to get noticed at work by making a dramatic impact on revenue at their companies. To support educating our Revenue Heroes, we launched The Revenue Hero’s Toolbox. This hub of high-quality content for sales ops and revenue ops professionals brings together numerous valuable resources that my collaborators and I created, including on-demand webinars, articles, downloadable resources, and more.
Lane Four’s SaaS product (Lane Four Highroad) was acquired by its biggest competitor, LeanData, in 2022.