Tech Content Hub
2021 - I lead Lane Four’s company rebrand with the aim of bolstering our SaaS product’s profile.
A core concept in the new brand was creating Revenue Heroes—in other words, empowering our customers to get noticed at work by making a dramatic impact on revenue at their companies. To support educating our Revenue Heroes, we launched The Revenue Hero’s Toolbox. This hub of high-quality content for marketing and sales operations professionals brought together numerous valuable resources that I and my collaborators created, including webinars, blog articles, downloadable templates, and more.
Lane Four’s SaaS product (Lane Four Highroad) was acquired by its biggest competitor, LeanData, in 2022.