Film Screening Partnership
2016 - As a freelance publicist for Films We Like’s re-release of Tampopo (a classic Japanese film about ramen) at the TIFF Bell Lightbox, I was tasked with generating media coverage and excitement around the film’s screenings. I secured a partnership with locally-loved ramen joint Kinton Ramen, who advertised the film screenings in their establishments and provided a coupon for 1 free order of gyoza to every film attendee. After the screenings, Kinton Ramen’s Queen Street location was abuzz with happy filmgoers, and the film’s run was renewed for several additional weeks due to popular demand.